Chinese retailer MINISO unveiled a new ‘$2 Plus’ concept at the re-opening of its Vaughan Mills store in the Greater Toronto Area.
The concept reflects MINISO’s aim to provide shoppers with a unique in-store experience while offering excellent value, well-designed products in response to the effects of rising inflation on consumer budgets.
The revamp heralds MINISO’s new direction in Canada, introducing the brand’s all-new ‘$2 Plus’ concept to local consumers. The concept sees MINISO take inspiration from the much-loved dollar store as a means of offering customers products at low prices, while the brand provides more diverse and higher quality goods than traditional low-cost retailers.
“Ever since we first set foot in Canada in 2017, our ambition has been to provide customers with well-designed products at reasonable prices, as well as enjoyable shopping experiences, and the ‘$2 Plus’ concept is our way of further realising this. With affordable prices and a unique treasure hunt shopping experience in-store, our ‘$2 Plus’ stores aim to be the go-to place for everyone looking for quality lifestyle products on a budget,” said Bella Tu, General Manager of MINISO Overseas Operations.
