Global lifestyle retailer MINISO opened its first Malaysian IP collection store at the Berjaya Times Square mall in Kuala Lumpur.
The new store is a perfect pink vision with an eye-catching design inspired by MINISO’s Barbie collaboration. With a wide selection of trendy new IP products and a vibrant in-store atmosphere, it embodies MINISO’s Joy Philosophy and will create memorable moments for Malaysian shoppers. The new store broke MINISO’s Malaysia sales records for two consecutive days after its opening.
With a floor space of 200sq m and over 3,000 SKUs, the new store stocks beloved old favourites and exciting new designs. It will bring more fresh and fashionable Barbie IP products to Malaysia for the first time, including the new Barbie Ballet Eau de Parfum collection. The store also offers many other popular IP collaboration ranges including Disney, Care Bears and Pokémon, as well as MINISO original designs across diverse categories including toys, dolls, perfumes, cosmetics, blind boxes and more.
