The Japanese design brand has opened the first of 20 planned stores in Portugal, and is located at the Arrabida Shopping Centre.

The brand has also opened two additional stores, located in Madrid and Gran Canaria. The three new Miniso stores are all between 200 and 300sq m in size and customers will find more than 3000 different references from the 11 product categories including: healthy and beauty, electronics, seasonal, creative home fashion, bags and cases, organisation, accessories, stationery, textiles and toys.

Alongside these 11 categories, customers can purchase a number of licensed products from Marvel, Disney, We Bare Bears, Adventure Times and Sesame Street.

“At Miniso we are delighted to be able to start 2021 by opening our first store in Portugal. It is a great satisfaction to be able to bring to the Portuguese consumer what is a true phenomenon throughout the world and to have been able to continue growing strongly in 2020 despite the difficulties, demonstrating the great acceptance of our model and our products,” commented Ana Rivera, Chief Executive Officer of Miniso for Spain.