MINISO has opened its first IP collection store in Vietnam, in the heart of Hanoi, close to the city’s iconic landmark Hoan Kiem Lake, this flagship MINISO store also marked the debut of the much-awaited BT21 collection in Vietnam. And I wonder would you be interested in.
This initiative marks MINISO’s first store themed around BT21 in Vietnam, addressing the high demand for authentic BT21 MD previously sought after by Vietnamese consumers. The launch featured beloved items such as 9-inch plush toys, memory foam neck pillows, headbands, double-wall plastic tumblers with straws, and light-up keychains from the BT21 collection.
On opening day, Vietnam popular singer Isaac and Miss International Vietnam 2024, Huỳnh Thị Thanh Thủy made an appearance at the store to the delight of many shoppers. Currently, there are over 70 MINISO stores spread across nearly 30 provinces in Vietnam. With an established presence across major cities such as Hanoi, Ho Chi Minh City Hai Phong, Da Nang, and more.
