MINISO has opened an IP-themed flagship store in Vietnam, which is a new venture for MINISO’s IP collaboration in international market.
Themed around the Disney Pixar Food Collection, with a special melting ice cream storefront design, the store brings everyone’s favorite Lotso Bear, a range of beloved Disney characters as well as other co-branded collaborations, to life in the heart of Ho Chi Minh City.
On opening day, Vietnam popular singer, JUN PHAM, made an appearance at the store to the delight of many shoppers. MINISO also handed out free ice cream and limited-edition gifts to enthusiastic shoppers. Since 2023, MINISO has successfully opened a string of magical IP-themed stores in China, including Disney Pixar Food Collection-themed store, aiming to provide immersive and enjoyable shopping experiences to consumers. This move deeply reflects the brand’s “Joy Philosophy” as it is also a significant step towards accelerating MINISO’s global brand strategy upgrade. The new Vietnam flagship signifies MINISO’s bold venture in international markets, and it’s considered one of the important overseas representations of MINISO’s revolutionary approach to IP collaborations.
