The lifestyle product retailer has opened their first store in Italy and has plans to open a further three this month and a flagship store in mid-2021.
The new store is located in Rome and provides customers with high-quality, affordable products. On the first day of the soft opening, the store attracted a queue of customers and although the store limited in-store shopping to a maximum of 14 guests at any one, many shoppers decided to wait in queue outside the store.
Shimon Ladkani, Vice President of Miniso Italy, commented: “MINISO’s products are very competitive in terms of design, price and quality. MINISO has created a friendly and relaxing environment in its stores, making shopping in the stores a pleasant experience for customers. This is a feature that will certainly be appreciated by consumers in Italy.”
The brand is set to open a further three stores this month, including in Catania, one in the Euroma 2 Shopping Mall in Rome and another in Centro Commerciale Aprilia 2 in Latina. These will be followed by the MINISO flagship store, set to open in June in Porta di Roma Shopping Mall.
