This store location is the Japanese lifestyle brand’s first store in Europe.
MINISO is a Chinese low-cost retailer and variety store chain that specialises in household and consumer goods including cosmetics, stationery, toys and kitchenware. Following a successful listing on the New York Stock Exchange earlier this month, the brand signals that it will continue with its global expansion.
The new store is located on 58 Rue de la Chaussee-d’Antin in Paris and the brand has announced that it also intends to open two more stores in France for later this year with additional store locations opening before 2021. The brand has been introduced into the French market by seasoned retail businessman Jonathan Siboni, the President of Luxurynsight.
“Following much anticipation, I am thrilled to bring MINISO to French consumers, MINISO was a love-at-first-sight story for me at the Maison & Objet Fair last year. From the start, Ye Guogu’s vision has been generous and consistent, with an accent on customer experience. We have solid evidence that only being a visionary in retail can lead to also becoming a giant in digital. I was set on bringing this popular brand to the French market the moment I saw their stylish yet affordable products together with their advanced store management, and even more so determined after visiting dozens of MINSO stores throughout Europe,” commented Jonathan Siboni.
