MINISO is excited to announce it will be opening its first UK outlet store at London Designer Outlet, bringing its unique range of trendy and affordable products to the heart of this vibrant shopping destination.
The retailer has agreed a two-year lease to occupy a 1,341sq ft store at the premium outlet shopping destination at the heart of Wembley Park, adjacent to popular LDO brands including Levi’s, Nike, Boss and Kurt Geiger. MINISO is set to open ahead of the busy Christmas shopping period with considerable offers for LDO shoppers on its range of innovative toys, tech and stationery.
Founded in 2013, MINISO has a rapidly expanding portfolio of stores across the UK with over 30 now open. Its vibrant first UK outlet store will look to provide an enhanced sense of fun shopping experience which aims to capture the attention of LDO’s younger than sector average customer base, that are price conscious but still seeking premium high-quality products and well-recognised brands.
Saad Usman, Chief Operating Officer at MINISO UK, said: “We’re thrilled to open our first UK outlet store at London Designer Outlet, a major milestone in our UK expansion. Wembley Park is the perfect place to bring our ‘Life is For Fun’ spirit to life and we can’t wait to welcome shoppers to explore our trendy and affordable Hello Kitty and friends, Disney, Minions and BT21 collections. With the holiday season approaching, it’s the ideal destination for stylish, unique gifts that are sure to impress.”
The signing of MINISO comes during a busy period of leasing activity at LDO after it welcomed both French Connection and Rituals to Wembley. The two brands will occupy 1,919sq ft and 2,434sq ft stores respectively, further diversifying LDO’s mix of leading international retailers.
