Lifestyle retailer MINISO has introduced a brand-new store format through the launch of its first flagship store in Selangor, Malaysia.
The 684.6sq m retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam, Selangor. The new store concept, referred to as MINISO 3.0, puts an emphasis on a family-friendly shopping experience. Every member of the family has somewhere to shop and something to enjoy in the store.
The biggest difference between the flagship store and other MINISO stores is its brand-new toy section. It presents both popular licensed products from world-renowned intellectual property owners, and MINISO’s original MINI Family collection. The toy section occupies 20 per cent of the retail space in the store and appeals to shoppers the most. This section also incorporates trendy and modern design in the decor and display, featuring a unique plushie wall, blind box wall, and a play area for building bricks.
“The dedicated toy section allows every MINISO customer to experience the immense fun and joy brought about by our toys, while enjoying the treasure hunt shopping experience in our store,” said Vincent Huang, Vice President of the International Business Department at MINISO. “The flagship store truly speaks our belief – ‘Life is for fun’.”
