Chinese lifestyle brand Miniso has launched its flagship store in Jakarta, Indonesia, marking the brand’s largest store globally.
Located inside the Central Park Mall, the 2,941sq m store is designed with the concept of a Dream Castle Park. There are eight product categories with three IP zones: Harry Potter, Sanrio and Disney.
“With the opening of the Jakarta Central Park flagship store, Miniso takes another solid step towards realising its vision of becoming the world’s leading IP design retail group,” said Bella Tu, VP and GM of Miniso for overseas directly operated markets.
“We hope to continue leading the trend of interest-based consumption through our Super Stores, providing consumers worldwide with emotional value and an exceptional shopping experience.”
In addition, Miniso organised a perfume event with a seven-metre-tall perfume model as the visual highlight. The brand offers a collection of seven perfume series.
According to Miniso, Indonesia, which currently has more than 300 Miniso stores, is a crucial directly controlled market for the brand and a popular household name. “The launch of our largest global store in Indonesia further cements this market’s importance,” added Tu.
