The 387sq m flagship store is located in Dubai Mall, one of the UAE’s most prestigious shopping malls.
Setting a new sales record the opening day, the new Dubai Mall flagship store is the 25th store in the UAE with a further five locations in Oman. The brand has adapted to the challenges posed by the pandemic within the UAE by working with a number of well-known online platforms in the region including Amazon, NOON and MAF to sell products.
The brand has also conducted regular market research to identify the changing consumer needs in the UAE which has led to the implementation of a wall of accessories in stores, which have become an attraction and in turn lead to good sales of participating categories.
Jack Li, Regional Director of MINISO, commented: “Since January 2020, we have experienced varying degrees of restrictions in this market, including lockdowns and curfews. The pandemic has also prompted a shake-up of the entire offline retail industry. We seized the opportunity by entering some of UAE’s top malls and opening new stores that create an enjoyable shopping experience for our customers.”
