The Japanese lifestyle retailer has opened a store in Madurai to continue strengthening its presence in the Indian market, where it’s opened four new stores in the past month.
MINISO has established itself as a key player in the Indian market, and one of the most influential lifestyle brands in the market. Pravin, the brands franchise partner in India puts this down to the company truly understanding consumer led trends.
Li Lin, General Manager commented: “MINISO believes in the potential of the Indian market, and we are committed to establishing ourselves in this dynamic country. We seek to communicate even more directly with our customers by organising more online and offline activities, so that we can truly understand their needs and bring them fashionable, unique and high-quality items from around the country and the world.”
MINISO has enjoyed a rapid growth and expansion, with no plans to slow down. The company is continuously exploring further expansion plans in a number of markets.
