The Japanese lifestyle brand has launched a new 2637sq ft store, which is MINISO’s first store in the UK outside of London.
Offering a full range of lifestyle products from cosmetics to homewares and technology at affordable prices, MINISO’s motto is ‘a better life has nothing to do with the price’, which is an ethos that drives the brand to deliver well-made goods for value and quality-conscious consumers.
Collaborating with global brands including Marvel, Disney and We Bare Bears, the brand aims to create ‘back to basics’ designs that mimic nature and apparel to today’s youth. Following seven year’s rapid growth, MINISO has now opened more than 4000 stores in over 80 countries, including the US, Canada, Australia, Spain, UAE, India and Mexico.
Mike Davis, Managing Director at MINISO commented: “We are excited to now open out second UK store at St David’s which is undeniable a leading UK retail destination. Our flexible retail business models, from our franchise operation structure to our world-class supply chain sourcing materials and manufacturing, allow us to bring new and trend-led products to Welsh customers, whom we are eagerly anticipating welcoming through our doors and especially in the lead up to Christmas.”
