China-based value retailer Miniso has opened a new, limited-time pop-up location in Times Square.
The New York City store will be open for one year, and features Miniso’s pop-influenced toys, gadgets and household items, in addition to IP collaborations such as Sanrio, Snoopy, Winnie the Pooh, and Minions products. The exterior features the character Angel from Disney’s Lilo & Stitch, which matches the pink interior of the store.
The pop-up, located next to the Disney Store on Broadway, comes nearly one year after Miniso opened its first Times Square global flagship store in May 2023. In December, Miniso achieved its milestone 100th store opening in the U.S., with stores nationwide now totaling 120 across more than 20 states.
