On 2 December, global lifestyle brand MINISO celebrated the opening of its fully refurbished VivoCity Mall store – reopening as the brand’s very first IP Collection Store in the country.
The revamped store, which features MINISO’s new upgraded store format, brings a splash of colour and a vibrant shopping experience to Singapore’s largest mall with a new storefront, bold interior and a huge range of MINISO’s trendy IP products.
MINISO’s VivoCity Mall store is the brand’s largest store in Singapore. The store also has the largest number of IP product zones in the country, with eight distinctive IP zones showcasing MINISO’s collaborations with some of the world’s biggest IP owners, including Disney, Snoopy, Care Bears and many more. The Barbie IP zone was of particular interest to shoppers on the store’s reopening day, as the collaboration made its much-anticipated debut in Singapore.
With a fresh new interior design, eye-catching pink colour scheme and thoughtful layout, the store creates an even more joyful atmosphere for shoppers to explore the brand’s unique treasures. In line with MINISO’s upgraded store format, the store is divided into distinct zones according to the brand’s strategic categories, from toys and plushies, to fragrances and make-up accessories.
“We’re thrilled to be reopening our VivoCity store with an imaginative look and upgraded store format,” said Bella Tu, General Manager of MINISO Overseas Operations at MINISO. “The exciting visual design is sure to make a big impression on consumers, while the new format delivers a curated experience, making it easier and more enjoyable for shoppers to find old favorites and discover new surprises.”
