Global lifestyle brand MINISO, famous for its imaginative IP collections with Harry Potter, Disney, Sanrio and more, will bring its IP theme park-style shopping experience to Bangkok on 11 January 2025.
The store will be MINISO’s flagship store in Thailand, creating immersive collection-themed shopping experiences that have already delighted shoppers in China and Europe.
MINISO’s IP (or intellectual property) collections reimagine the world’s most recognisable and beloved characters and worlds in exclusive product designs – from Winnie the Pooh and BT21 to Disney’s Stitch. MINISO Thailand flagship store is a magical wonderland for shoppers to explore over 20 IP collections featuring their favourite characters, creating new memories and capturing perfect moments to share on social media.
MINISO Thailand flagship store will launch the Harry Potter collection in Thailand for the first time and the store will feature a Harry Potter-themed fireplace zone to bring the collection to life. The store will also feature a super-sized Lotso bear area as well as giant Stitch and Winnie the Pooh characters, plus a Minions zone and a MINI Family Thai landmark wall.
The new store will open at the iconic Asiatique The Riverfront open-air mall on Saturday, bringing innovative retail experiences and brand-new store designs to the city’s longest river promenade. The store will be located at Room No. T5 in the mall, where it will occupy a two-floor space, which will be full of the brand’s beloved IP collection of products, plushies, toys, fragrances, cosmetics, stationary and more.
