Lifestyle retailer MINISO is set to open its new flagship store in Times Square, New York, on May 19 th . The new store is located on the first floor of 5 Times Square, and will offer nearly 2,000 different products at affordable prices for shoppers to choose from.
The new flagship will have an upgraded look and nine dedicated zones, including licensed collections, blind box collectibles, toys, plushies, fragrances, accessories, makeup tools, snacks as well as gifts & stationery.
The overall store design promises to be simple and sleek, with an emphasis on licensed products with world-renowned intellectual property owners. The window design will feature characters from Sanrio, the parent
company of Hello Kitty. Sanrio products have received an overwhelming response from American consumers and became the top-selling collection since its launch. MINISO plans to bring even more exciting collaborations, such as Peanuts, Hello Kitty, Barbie, and Mario Bros, to the US market.
On the day of the store’s grand opening, MINISO will be holding giveaways and raffle draws, giving shoppers the opportunity to win vouchers, gifts, and Sanrio products. The opening of the Times Square store marks one of MINISO’s biggest milestones since its founding in 2013. Earlier this year, MINISO announced its new global strategy and that it will transform into a lifestyle super brand that brings joy to customers around the world.
Jack Ye, Founder and CEO of MINISO, expressed his anticipation ahead of the global flagship store opening, saying “The opening of the Times Square store is a crucial step towards our transformation and upgrade.
