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MINISO to Unveil Largest UK Store in Camden

MINISO, the globally recognised lifestyle retailer is bringing the cute to Camden with its biggest-ever store in the UK in London’s iconic Camden.

Located on Camden High Street, MINISO is opening its doors to the public on Wednesday, 14 February at noon.

Spanning across an expansive 4,110sq ft, MINISO’s Camden store will stand as the brand’s largest retail space in the UK to date, marking its 26th store in the UK and its fourth stand-alone high-street location.

The UK has witnessed a surge in cute culture, with adorable vibes taking over and winning hearts across the board. Embracing all things Kawaii—cute characters, sweet designs—the trend has become a lifestyle staple. MINISO is smack bang in the middle of that trend, renowned for items like Blind Boxes and adorable plushies, last year it sold 30 plush toys per hour.

The new Camden store will be the first store to have dedicated zones for key ranges such as Sanrio, beauty, snacks and Blind Box collectibles. But that’s not all – the Camden store will also feature stylish homewares, cute accessories and its newly launched beauty + self-care line, featuring nail polishes, face masks, perfumes, and essential makeup products.

Saad Usman, Chief Operating Officer at MINISO UK, expressed: “At MINISO, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that ‘Life is for Fun.’ Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute. With endless choices and delightful surprises, the Camden store perfectly embodies the unique spirit that defines MINISO.”