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MINISO Unveils New Store

The brand held a HAPPY DANCE event to mark the opening of the new store, its first Zanmang Loopy IP-themed store outside of mainland China.

On 3 July, global lifestyle brand MINISO celebrated the reopening of its fully upgraded store at Jewel Changi Airport as the brand’s first Zanmang Loopy IP-themed store globally (outside mainland China). The revamped store, featuring a Loopy concept design, is also the first to include a dedicated MINISO GO zone, offering travel essentials to provide greater convenience for travelers at one of the world’s busiest airports. The store’s sales on 4 July were up by approximately 1,150 per cent QoQ (compared with before the store’s upgrade).

Having taken Asia by storm recently, the adorable pink Zanmang Loopy character lands at Jewel Changi Airport and has taken centre stage at MINISO’s new store, providing the theme for an eye-catching interior design. The store also features a Building Blocks installation depicting Changi Airport at its entrance, highlighting the transportation hub’s status as an unmistakable symbol of Singapore. Besides the distinctive MINISO GO zone for travellers, the store also features COOLING collections perfect for the hot summer, as well as various IP zones showcasing MINISO’s collaborations with some of the world’s biggest IP licensors, including Disney, BT21, Pokémon, Minions and more. In line with the store’s Loopy theme, MINISO has also introduced its latest Loopy collection to the store, which has been highly anticipated by fans and quickly captures consumers’ hearts.