A total 461 keys of branded residences are to be launched alongside award-winning Anantara, Avani and Tivoli hotels in the GCC.
Minor Hotels, owners of Anantara and considered one of the pioneering forces behind the branded residences concept, is launching a collection of luxurious branded residences in the Middle East.
Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 57 countries. It has a diverse portfolio of eight hotel brands – Anantara, Avani, Elewana Collection, NH Hotels, NH Collection, nhow Hotels, Oaks and Tivoli.
The group introduced the ‘branded residence’ model in Thailand in the late 1990s and has since expanded this offering internationally. Minor Hotels now seeks to meet the increasing demand for premium lifestyle residences across the GCC.
“We’re not just offering luxury living,” said Amir Golbarg, Senior Vice President, Minor Hotels Middle East & Africa. “We’re predominantly a hotel company and with that comes a long-term commitment. Unlike other developers who focus on building condos or housing projects, we provide exceptional service – drawn from our four- and five-star hotel expertise. Our branded residences come with a commitment that goes beyond the sale. We’re here for the long term. It’s a recurring income for us as a public company and this stability gives comfort to our buyers. The demand for high-quality branded residences is rising and Minor Hotels is perfectly positioned to meet this need with our portfolio of world-class brands.”
