The brand, renowned for its elegant Made in Italy designs for more than 75 years, has strengthened its multi-year presence in the Middle East with the opening of its first flagship store in Dubai, in collaboration with the long-standing local partner Al Tayer Insignia.
Inspired by the architecture of a villa, the showroom is located in the vibrant heart of the exclusive Jumeirah district and spreads over two levels, covering a total area of approximately 900sq m. The opening expands on Minotti’s existing global presence in 80 countries through a network of more than 60 flagship stores and over 300 qualified dealers.
Conceived by the creative department of the company Minotti Studio, the interior design project reveals itself as a refined oasis, which combines the building’s original elements with the distinctive Minotti style, in an exhibition itinerary that turns into an engaging design experience.
“The GCC are one of the most relevant markets for our brand,” comments Renato Minotti, Co-CEO of Minotti. “The opening of the first flagship store in Dubai is a decisive achievement for our strategic and business objectives, as well as for the expansion of our network.”
“We are extremely proud of this opening in partnership with Al Tayer Insignia, with whom we share values and aesthetic, allowing us to be even closer to local customers. Dubai is an international and dynamic city, with consumers always looking for unique products, made with the finest Italian quality and fond of Minotti’s style,” adds Roberto Minotti, Minotti’s Co-CEO.
