After a difficult year, billions of people around the world will now be thinking about how they can get together to celebrate Christmas and the holiday season. Cities, shopping centres, and retail spaces have played an important role in festive celebrations in the past, providing places for friends and family to gather, make memories, and shop for gifts for their nearest-and-dearest. In spite of challenges thrown up by the Covid-19 pandemic, Christmas will once again prove to be vital to both the retail sector and to local communities alike, explains Thomas Mark, President of MK Illumination.
Quality time with friends and family. Fresh air. The freedom to leave the home. The multi-sensory experience of going shopping in “real life” instead of “online… In recent months, people have come to appreciate many experiences that were taken for granted in pre-Covid-19 times.
Fortunately for the retail sector, many of these experiences are ones that brick-and-mortar retailers are uniquely placed to provide. This Christmas, shopping spaces have an opportunity to bring people back by creating an unforgettable—and safe—festive experience.
CREATING AND UNFORGETTABLE CHRISTMAS EXPERIENCE
Glittering lights that keep the long winter nights at bay, festive decoration that spreads holiday cheer, holiday highlights and a glorious tree that fills hearts with joy: these are all ingredients that contribute to a memorable Christmas.
In 2020, however, the perfect Christmas will also need to comply with the local regulations to help make people feel safe. With the right lighting and décor, this isn’t as difficult as it sounds.
A FESTIVE ATMOSPHERE THAT MAKES PEOPLE FEEL SAFE
Stringent health and safety measures are a given, but people need more than facts and figures to FEEL safe. Use warm white lighting this Christmas to create a perception of safety, enhance mood, instil a sense of calm, and fill spaces of all shapes and sizes with festive cheer. Keep it simple with light chains and strings of light indoors and out, or add festive features like light furniture, 3D motifs, and light art for extra seasonal sparkle.
FESTIVE HIGHLIGHTS AS “SOCIALLY-DISTANT” MEMORY-MAKERS
Months of lockdown have altered many social behaviours but connection is still important. People want to meet up, create memories, share experiences, and take photos, and they want to do it all safely.
Striking light motifs and Instagrammable festive highlights can help retailers give shoppers what they want and keep them safe, too. Large light sculptures allow for appropriate social distancing, and photo points are perfect for taking individual selfies as well as group photos with close family and friends.
FESTIVE LIGHTING AND DECORATION TO CONTROL VISITOR FLOW AND MOVEMENT
To comply with health and safety regulations and keep people feeling safe, it’s important to keep people moving through cities, shopping streets, and centres. Careful planning and placement of lighting, decoration, and Christmas highlights can create festive walks and light trails that guide people through retail spaces whilst keeping them an appropiate distance from one another.
AN UNPARALLELED OPPORTUNITY FOR THE RETAIL SECTOR
The retail sector has an unparalleled opportunity to bring shoppers back this festive season by inviting them to enjoy an unforgettable—and safe— Christmas experience.
“Understandably, many retail spaces have postponed planning their Christmas lighting and décor. They’re waiting to see what happens, but with the high season mere months away, it’s time to commit to giving shoppers a reason to shop locally and in ‘real-life’ instead of online this Christmas,” explains Thomas Mark, President of MK Illumination.
And can MK Illumination deliver extraordinary experiences at this late date?
“Yes. We anticipated the uncertainty in the sector and planned accordingly, so we have stock, ideas, and the capacity to support clients around the globe who are ordering later than usual. Retail spaces still have time to create something special this Christmas.”