Located at Hong Kong’s Harbour City Gateway Arcade, the new unique store offers an innovative approach to shopping.
Founded in 1988 by Belgian designer Martin Margiela, French luxury fashion house Maison Margiela is synonymous with haute couture-inspired artisanal collections as well as ready-to-wear collections. The MM6 collection offers the same aesthetic to the notorious Margiela line but at a lower price point.
The new store offers imagination and creativity in conjunction with the brands identity. The daring aesthetic breaks the traditional concept of in-store designs, industrial style furniture consisting of steel tubes and artistic lasers contrast with the beauty and femininity of the collections within the store. The unique white concrete cut out MM6 logo at new store combining industrial style with brand aesthetic, is experimental yet contemporary.
With this unique place, MM6 Maison Margiela challenges its sense of innovation, pushes the limits and plays with materiality. This space is also an allegory of the constantly evolving fashion: it offers a lively, transitional, framework ideal for future collections.
