MO Expands Portugal Presence

After opening its second store in Madeira just a few days ago, the fashion brand belonging to the Sonae group is now turning its attention to the centre of the country.

To expand its presence in the region, MO has invested in the city of Coimbra and set up shop at Alma Shopping. Opened last week, the new store has an area of ​​436sq m and brings together the brand’s clothing and footwear offerings for men, women and children.

MO’s new opening “consolidates the expansion and strengthening of the brand, adding a new point of sale in the central region of the country”, where it already has a presence in cities such as Leiria, Figueira da Foz, Pombal, Lousã, Batalha and Fundão, among others.

At a national level, the brand, which is part of Sonae’s fashion division, together with Zippy, Salsa Jeans and Losan, has more than 120 stores. Additionally, it has an international presence in Spain, Italy, the Czech Republic, Andorra and Azerbaijan, having recently arrived in these last two markets.

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