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Molton Brown opens its first flagship store in Kuala Lumpur

Kao, the Japanese cosmetic company, is intensifying its global expansion by inaugurating the first Molton Brown flagship store in Kuala Lumpur, Malaysia.

In collaboration with Valiram, this launch is a crucial component of Molton Brown’s strategy to enhance its omni-channel presence not only in Malaysia but also in other key Asian markets such as Singapore, Thailand, and Hong Kong later this year.

Mark Johnson, President of Cosmetics Business AEMEA at Kao and Global President at Molton Brown, expressed enthusiasm, stating, “We are excited to witness Molton Brown’s expansion beyond our primary markets, establishing itself as a premier destination for luxury fragrances in key Asian countries. The brand resonates exceptionally well with consumers in this region, aligning with their values of high quality, exceptional customer experiences, and an innovative, sustainable product offering.”

Molton Brown adopts an omnichannel strategy, prioritizing a superior customer experience across all touchpoints, including e-commerce, wholesale, travel retail, and standalone locations. As part of this comprehensive approach, the company aims to bolster its presence in Malaysia by launching an e-commerce portal and expanding its premium hotel amenities offerings.