The experiential e-commerce concept provides everything for mums, babies and children.
The store has been launched by UAE-based Lals Group and provides everything from handpicked brands to innovative experiences. The large format flagship is now open at City Centre Mirdif and will soon be opening at The Dubai Mall and Mall of the Emirates.
The store allows shoppers to browse through the entire range of products on handheld tablets in the purpose-built ‘Mom’s Lounge’ whilst little ones play at the in-store soft play area. Brands available at the new store include iCandy, the British stroller brand which is known for its stylish prams and other baby travel products and Kikkaboo, which products a selection of strollers, car seats, tricycles and highchairs.
Tina Oberoi, Chief Operating Officer of Mom Store, commented: “We are thrilled to announce the launch of Mom store here in the UAE. A delightful destination for moms and moms to be. It’s made for moms, by moms and if retail can be therapeutic – we believe this will be it – the place for all her mom things.”
