The Belgian luxury jewellery brand will bring both its classic and new jewellery lines to over 500 million JD consumers.
JD.com is currently the only online place to purchase the brand’s classic collection, Ara Chloroptére, in China. Consumers will be offered customization services to mark the online store’s opening. Meanwhile, new collections, such as La Mode, Yingmo, Kosa, and La rétro de Victoria, will also be available on JD.
“MONETA launching a store on JD is an important step in the brand’s digitalization strategy. We have been actively embracing China’s new retail environment and continuously optimising the consumer shopping experience to enhance communication and connection with our customers,” said Jianbo Zhen, Executive Director of MONETA China.
“The opening of MONETA store on JD enriches our jewelry category. Furthermore, JD’s strong platform capabilities together with premium services will help MONETA reach more Chinese consumers,” said Kevin Jiang, President of International Fashion and Lifestyle.
