New OMEGA and Breitling sites were opened by The Watches of Switzerland earlier this month at Østergade in Copenhagen.
These openings are of particular importance to The Watches of Switzerland as they mark the brands’ first official mono-brand boutiques to land in Denmark and are part of its European store rollout.
“We are delighted to be working with our brand partners, as we continue our expansion into the European market, with the opening of our Breitling and OMEGA mono-brand boutiques in Copenhagen. We have a programme of projects primarily focusing around the Nordics and Ireland initially, which will see us open further mono-brand boutiques by the end of 2022. We are very excited as we embark on this journey to increase our presence in Europe and we are actively exploring other markets and opportunities in the marketplace,” says Craig Bolton, President of the Watches of Switzerland Group, UK and Europe.
