The international luxury Maison Montblanc has unveiled a new concept flagship boutique in Chengdu, representing an elevated luxury retail experience that showcases Montblanc’s strong commitment to culture and craftsmanship.
The new flagship boutique, located in Chengdu Taikoo Li, a prestigious luxury commercial hub not only for Chengdu but nationwide, stands out with a design concept that pairs the distinctive identity of the Maison with the rich cultural heritage and spirit of Chengdu. Dubbed China’s new luxury capital, the dynamic and vibrant city serves as the ideal setting for Montblanc to craft a cultural luxury space, making the new flagship boutique a modern landmark for the Maison’s presence worldwide.
“Montblanc Chengdu Taikoo Li flagship boutique is a vital strategic flagship in China’s omni-channel luxury offering, especially Southwestern China, demonstrating the Maison’s long-standing and unwavering commitment to one of the most important markets. It represents an exciting new chapter for Montblanc, a place where history, innovation and modern luxury intersect naturally. Throughout their journey exploring the new flagship boutique, customers will be inspired by thoughtful details, immersive experiences and a feeling that they can leave their own mark in the world,” says Matthieu Dupont, Montblanc China CEO.
Designed by Marco Tomasetta, Montblanc Artistic Director, the contemporary luxury boutique embodies various writing elements that reflect the Maison’s roots and celebrate the 100th anniversary of its iconic Meisterstück writing instrument with a black, white and gold-coloured palette. The boutique’s distinctive façade mimics the classic black precious resin of the Meisterstück fountain pen and features a brushstroke-texture effect, inspired by the shape of the mountain silhouette as seen on the Montblanc Haus in Hamburg. The fluted glass display window is reminiscent of the pattern of Montblanc’s classic ink bottles, while the sophisticated in-store carpets seamlessly complement the design with a captivating ink-like effect.
