The new boutique is located on Madison Avenue at 59th Street and brings an enhanced retail experience to one of New York’s most iconic luxury shopping locations.

The new 4,425sq ft boutique concept is a custom adaptation of the Montblanc NEO 2 boutique concept. It balances contemporary design and classic elegance with an overall design inspired by cursive handwriting from a fountain pen. The store showcases the largest assortment of Montblanc writing implements and leather goods in the US.

A multi-sensory experience is central to the new concept store with the introduction of the first ever Snowcap Ink Table and Ink Bar, where handwriting enthusiasts can test and learn about Montblanc fountain pens, choose their favourite ink colour and test different pen nibs. The Tech Wall will invite shoppers to interact with the brand’s technology innovations including the Summit smart watch and Augmented Paper.

Sylvain Costof, President Montblanc North America, commented: “More than a retail store, the new boutique is a destination built around the themes of experience, personalisation and community; a place where people can engage in the world of Montblanc in a way that feels meaningful and enriching. That means creating an unforgettable, interactive customer experience across all our product categories from watches and writing instruments to leather goods and wearable technology.”