Monday, July 15, 2024
HomeNewsMontirex Selects Liverpool ONE for Debut

Montirex Selects Liverpool ONE for Debut

Grosvenor has announced that Montirex, the Liverpool-born technical outdoor and sportswear brand, is to open its first ever pop-up store on Liverpool ONE’s South John Street.

The signing follows the brand’s immensely successful permanent concessions within the destination’s JD Sports and Footasylum and highlights Liverpool ONE’s position as the location of choice for fast-growing pioneering retailers.

Bridging the gap between sportswear and streetwear and empowering athletes and adventurers across the world, Montirex will bring its popular collections across menswear and womenswear to its store this autumn. The store will also stock exclusive apparel that cannot be found in any of its concessions globally. The brand’s 3,000sq ft space on the lower level of South John Street will also provide a central hub for the Montirex community, hosting regular events and visits from sponsored athletes.

Rob Deacon, Director of Asset Management at Grosvenor, said: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE. The store design concept, merchandising range and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”

Celebrating its fifth anniversary this year, Montirex was founded in Liverpool by best-friends Daniel Yuen and Kieran Riddell-Austin and has quickly grown into a sports powerhouse.

Daniel Yuen, Co-Founder of Montirex, added: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us. We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary.”