Leading supermarket chain Morrisons has established a pop-up concept in hospital car parks for NHS workers.
Morrisons has launched a dedicated food box service for NHS workers. Staff at St James’s Hospital Leeds and Leeds General Infirmary can contact Morrisons to order a £30 version of the food box, for collection in those hospitals’ car-parks.
Pre-ordered boxes – which include a range of essentials such as bread, vegetables, and tinned goods, and are tailored for meat eaters or vegetarians – are distributed from a Morrisons truck. NHS staff can also purchase boxes in person with non-cash payments.
The original plan was for trucks to visit these locations on Mondays and Thursdays, but the whole service is set to scale up in the coming weeks after high initial demand.
Like many of the UK supermarkets, Morrisons has been very active in launching new initiatives since the coronavirus took hold in the UK, including dedicated in-store shopping hours for NHS staff, as well as charitable and foodbank donations.
“When the crisis occurred, we recognised early on that it was going to affect every stakeholder and every part of the company and so we paused our core purpose and we briefed in an interim core purpose – playing our full part in feeding the nation,” explained David Potts, CEO of Morrisons.
