The arrival of Moschino at Spiga 26 represents a milestone in Hines’ development strategy, aimed at forging a new creative district in Milan.
The new store is intended as an experiential destination, a place in which innovation, inspiration, and influence in the world of fashion, design, culture and lifestyle all come together.
Moschino is the first brand to have selected Spiga 26, acquired by international real estate firm, Hines, in a joint venture with a large Dutch pension fund manager in 2019, as the location to open its three-floor 600sq m primary Milanese boutique, within the historic Palazzo Pertusati at Via della Spiga 26.
The building at Via della Spiga 26, in which Hines has invested through a real estate fund managed by Savills Investment Management SGR S.p.A., was the object of a huge renovation, which will be completed in Spring 2022, designed and curated by Scandurra Studio Architettura and SCE Project, with a focus on the development of the interior spaces.
Spiga 26 is a late 18th century historical building, standing on the remains of the ancient Pertusati Palace in the centre of Milan. The 13,000sq m mixed-use building is located in the heart of the Milanese iconic fashion district and the building has been developed across three levels, with an interior green courtyard measuring 180sq m, a 3,000sq m space dedicated to a new experiential concept of high-street retail, and upper floors to be converted into exclusive and innovative office spaces, in line with the highest standards of environmental sustainability and energy efficiency, which aims to achieve international LEED Gold certification.
