Japanese retail giant, MUJI, has launched a fresh food complex in collaboration with JD.com’s SEVEN FRESH in Shanghai.
Featuring a MUJI store and a fresh food supermarket, the newly launched store spans an area of over 4,000sq m, and it will offer a wide range of meal solutions for customers. The complex marks the debut of MUJI’s foray into the fresh food industry in China, and the first appearance of SEVEN FRESH, JD.com’s innovative fresh food supermarket chain, in Shanghai.
Comparing with traditional MUJI stores, the store inside the complex provides an expanded offering of food selections including ramen, oatmeal, frozen food, ice cream, pizza and more across an area of 1,208sq m. It also introduces MUJI’s fashion brand MUJI Labo and MUJI Walker.
The supermarket area adopts an omni-channel approach by incorporating online and offline services to meet customers’ different needs. Consumers can order products via the SEVEN FRESH app to get orders delivered in as fast as 30 minutes.
