The Japanese retail chain Muji has opened its first store in Hanoi after opening one in HCHC last November.
This new unit comprises of 2,000sq m and is situated at the Vincom Center Metropolis on Lieu Giai Street and it is the second to be opened in Vietnam. The flagship store in Hanoi provides around 5,000 products, ranging from fashion, cosmetics to household items, interior design and food.
Tetsuya Nagaiwa, Muji’s head of Vietnam business, said the chain spent two years searching for a suitable location for the Hanoi store, a much longer process compared to its HCMC endeavour. The southern metropolis’s downtown District 1 is a no-brainer when it comes to choosing a location for a store. But Hanoi has multiple locations with different capacities for attracting customers, Tetsuya explained.
The location was chosen because it is in an area with a large Japanese population and is wide enough to host a large store. Tetsuya said Muji’s current strategy is to take hold of Hanoi and HCMC, both major cities, to boost brand recognition. Afterward, depending on factors like economic development and population, Muji would consider opening more stores in other cities.
