The company has reported that their digital sales in the market have risen by 68 per cent to £23.4M.

Ongoing investment and a strong focus in the Asia Pacific region has been crucial for the firm as in the rest of the world excluding Asia, store sales fell 71 per cent whilst digital sales rose 48 per cent, resulting in a total sales decrease of 34 per cent. However, Asia’s overall increase was 28 per cent, driven by a 20 per cent rise in store sales and an 89 per cent digital increase.

As well as this, Chief Executive Officer Thierry Andretta, commented that the company has made further progress on its goal to “build Mulberry into a sustainable global luxury brand.” By creating “A truly omnichannel network and market leading digital platform, increased presence in Asia, and a relentless focus on innovation and sustainability, offering our customers beautiful products.”