Middle East’s online baby store Mumzworld expands operations to EZDubai, a fully dedicated e-commerce freezone strategically located in the heart of Dubai South’s Logistics District.

A signing ceremony to announce the expansion was attended by Mohsen Ahmad, CEO of the Logistics District – Dubai South; Mona Ataya, CEO of Mumzworld; and other senior executives from both entities.

The new facility will span 8,152sq m and will be located in a rapidly expanding freezone for major e-commerce players and last-mile service providers towards further strengthening Mumzworld’s footprint and bolstering its operations for continued hyper-scale.

EZDubai will support Mumzworld in running an effective fulfilment centre through bonded and non-bonded activities to expedite inventory turnover. This will assist the company in managing, optimising and creating new warehouse operations to support its aggressive regional and global growth strategy.

“Mumzworld, the pioneering online marketplace in the Middle East, is a wonderful addition to our portfolio. Our continued efforts aim to create an excellent environment for such specialised companies and boost the region’s e-commerce sector. The new fulfilment centre will significantly expand Mumzworld’s capacity to continue to deliver best-in-class customer demand and satisfaction, enabling the company to deliver products quicker, especially with our proximity to last-mile partners,” Ahmad said.