Companies around the world may be experiencing their worst ever financial year as Covid-19 hits global economies, but the business of e-commerce is booming in the Middle East.

The region’s biggest online baby shop Mumzworld has witnessed a whopping 800 per cent growth in its sales from January to March, according to Founder and CEO Mona Ataya, as new-mums switch to shopping online. Ataya says the focus to online shifted “almost overnight” due to the coronavirus pandemic.

“We’ve grown 800 per cent on consolidated categories, predominantly the must-haves, compared to just two months ago from January to March… We’re seeing this natural shift online for the core market for new moms that need essentials delivered to them. In categories across the board for [babies aged] 0-12 months, we have a 100-200 per cent growth and that’s compared to just two months ago. We’re not talking 100 per cent growth a year ago, we’re talking just two months ago,” she says, adding that some items sell out within an hour.