Irish homeware brand, Murmur has announced plans to open its first-ever standalone store as part of longer-term ambitions to roll out more stores across the UK and Ireland.
The 1,108sq ft inaugural store will open at the designer outlet, The Boulevard, a Lotus Property-owned scheme based between Belfast and Dublin later this month, creating six jobs.
Murmur will sell lines across bedding, soft furnishings, gifting and home fragrance at The Boulevard. Inspired by the soft Irish landscape, Murmur products offer unrivalled luxury, quality materials and soft natural tones and customers can expect to benefit from discounts of up to 70 per cent RRP.
The announcement comes close on the heels of global fashion brand New Look choosing The Boulevard as the location for its first-ever outlet store, which opened in February, and kate spade new york opening its first store in Northern Ireland there last month.
Susanne Morris, Director at Johnstone Property Consultants said: “The Northern Irish retail market is booming at the minute. Feedback from brands is that it is a great location to testbed new models or venture into a new marketplace and raise their profile among a new consumer. The Boulevard in particular has gained attention given its prime location directly between capital cities, Belfast and Dublin. It is perfectly placed to attract visitors from both geographies, with Belfast shoppers enjoying an out-of-town offering and Dublin shoppers availing of a favourable exchange rate.”
Chris Nelmes, Retail Director at The Boulevard said: “It’s fantastic to welcome Murmur to The Boulevard family. We have a growing homeware category at the scheme and a luxury offering such as Murmur’s will be a perfect fit. We have started 2022 with a bang. Three new tenants have been welcomed to the scheme and we’re only four months into the year. All new signings have been firsts for the brands, whether that’s their first store ever, their first outlet store or their first venture in Northern Ireland.”
