The Middle East Luxury Retailer, The Chalhoub Group has announced the launch of MUSE – A new experience-led loyalty programme across its retail network in the UAE, with over 35 brands and Kuwait with 14 brands. The retailer is hoping to launch MUSE in Saudi Arabia in the near future.

The app will bring together a selection of fashion, beauty and lifestyle brands, all in one place. The list includes ready-to-wear and accesoory brands such as Swarovski, Michael Kors and Level Shoes to the luxury homeware destination Tanagra.

‘I am proud to introduce our new Loyalty Programme, MUSE, dedicated to putting the customer at the heart of everything we do. We have designed an experience programme which goes beyond collecting points and rewards. With MUSE, our members gain access to exceptional experiences and unique opportunities, all through our app-first approach. We’ve also introduced a group-wide suite of benefits to ease and elevate our members’ retail journey. MUSE will enable us to further understand our customers, to connect and engage with them and build a long-lasting relationship.‘ – Patrick Chalhoub, CEO of the Chalhoub Group.