An innovative and interactive concept store with new international designers to the Middle East region, is paving the way for an exciting future of Saudi fashion.
The world-leading immersive concept store, Mwaz, mixes high fashion, art, entertainment, and cutting-edge technology and its 29,000sq ft space delivers a pioneering luxury retail experience in the Middle East over three floors.
The 16,000sq ft central experience has been created by London-based Studio of Art & Commerce, specialists in the design and production of Entertainment and Innovative Experiences for brands in Fashion, Music and Art around the world.
Fusing high fashion with interactive technologies and design, Mwaz satisfies the ever-growing consumer appetite for unique and innovative in-store shopping experiences. Customers visiting the store will travel through four distinct ‘frontiers’ (Warp, Rarities, Visions and Trill), each creating a personalised journey via elements of interaction and discovery.
