The French fashion firm Naf Naf materializes its commitment to the Iberian market with the opening of its new flagship store in Barcelona, located at number 78 of the Rambla de Catalunya, in a space of 200 square meters.
The new Naf Naf flagship store in Barcelona presents the brand’s latest concept, which seeks to transfer the spirit of its new collections to design and interior design, based “on a free and joyful femininity”.
Thus, a large-format window gives way to an interior dominated by dusty and pastel tones, decorations with neon lights and pink brick walls, completed with wooden and brass coat racks.
The opening of this space “is part of the transformation undertaken by the firm to reconnect with its identity” and also “marks the beginning of a major investment to adapt all existing stores in the world” to this concept, the company indicates.
Parallel to its inauguration in Barcelona, Naf Naf has announced that it plans to open three stores in Spain in 2022 (without specifying locations for the moment), as it plans to reach 20 single-brand spaces in three years.
Both the Barcelona flagship and the upcoming openings will complete the firm’s commercial network in the Iberian market, where it operates with 12 stores, 47 corners in El Corte Ingles and some 500 multi-brand points of sale.
Naf Naf’s retail expansion plan is not limited to this side of the Pyrenees: between May and November, the French brand will open new stores in Amiens, La Rochelle Puilboreau, Les Ateliers Gaîté, Cahors and Sarrebourg.
