The women’s sneakers specialist, which was purchased by Courir, the French sports retailer back in September 2021, is set to open its first site outside its home market in February.
This will become the fourth store for the brand after it opened three stores in Denmark and it is due to open this new store at the end of February.
Positioned on a small but trendy Parisian street, the site is spread over 150sq m and it is a showcase “inspired by the codes of luxury, decorated in neutral, sophisticated colours, meeting the expectations of contemporary consumers”, said Courir in a press release.
Part of the premium segment, the Parisian flagship is the first part of its physical retail expansion drive that will focus on other European markets, with the aim to become the European destination for women’s sneakers.
