The strategic partnership will see Namshi bring the best of Chinese lifestyle products and digital capabilities to the Middle East through its e-commerce platform.

Starting this month, Namshi will launch several fashion and lifestyle brands from China with plans to grow its selection over time. The product mix will include exclusive sports and activewear brands along with leading Chinese and global brands in the apparel, beauty and accessories sectors. Adding the most popular and trending Chinese brands like Baleno, Dodogogo, Latit and Mo&Co, customers will be able to browse a number of exciting finds.

Namshi will also support with its local logistics and multi-country warehousing, marketing and content creation and translation efforts. The pair will also collaborate on a number of omni-channel services including ‘click-and-pick’.

“This strategic alliance between Namshi and represents a momentous event in the story of e-commerce in the Middle East. Through this partnership with, Namshi’s customers in the Middle East and beyond will have access to a greater variety of exclusive brands and a globally benchmarked user experience,” commented Hadi Badri of Namshi.