Saudi-based grocery delivery platform, Nana, has launched a new vision with the aim of strengthening its leadership position and driving expansion nationwide.
As part of its strategy, it has adopted a new brand identity incorporating its ‘Nana the camel’ emblem inspired by the animal’s celebrated qualities of reliability, faithfulness, strength, patience and ability to reach its destinations.
The company aims to capture a 40 per cent market share, equal to more than USD900M by 2025, from its current 13 per cent of the Saudi market.
“The launch of our new brand identity marks the beginning of Nana’s transformation. It also highlights our success in building, modernising, and upgrading an effective local Saudi brand with the aim to grow into a promising global entity yet locally-rooted brand,” said Sami Alhelwah, CEO of Nana.
Alhelwah commented that the camel emblem was adopted because it reflects the company’s appreciation of the strong symbolism of the camel in its native Arab environment and its reputation as one of the most reliable means of transportation in world history.
