The beauty conglomerate Shiseido is set to bring makeup brand Nars Cosmetics into India through a strategic distribution agreement with Global SS Beauty Brands.
The introduction of the brand into India is part of Shiseido’s strategy to strengthen its brand portfolio and accelerate growth in Asia Pacific. The local partner is a subsidiary of Shoppers Stop, India’s premium fashion and beauty retailer. Founded in 1991, the company operates eight upmarket home concept stores ans 142 specialty beauty stores.
“With Shoppers Stop’s strong focus on beauty and their extensive network and omni-channel presence, Shiseido will further expand its presence in India,” the company said.
