The global makeup brand founded by makeup artist and photographer François Nars, opens its first standalone boutique in New Delhi, the capital city of India.
The 300sq ft boutique features a three-sided storefront with larger-than-life visuals photographed by François Nars, modern amenities, large format media for stylised and campaign films and a sleek design conceived by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron. The first boutique at Select CITYWALK Mall, New Delhi follows a successful nationwide launch of the brand and presents an opportunity to experience the world of NARS Cosmetics.
Known for its bold and boundary-breaking approach to beauty, NARS Cosmetics is set to redefine the beauty retail landscape with its first standalone boutique in India, featuring a virtual try-on tool for customers to discover their shades. Showcasing NARS’ extensive range of products renowned for their rich pigments, luxurious textures and award-winning formulas, the store will be a destination for global launches, offering consumers a firsthand look at the latest in beauty innovation.
The launch of NARS Cosmetics’ first boutique in India marks a significant chapter in the brand’s commitment to delivering unparalleled beauty experiences to its diverse consumer base. The move to establish a standalone presence in the capital city underscores NARS Cosmetics’ dedication to engaging intimately with its growing audience.
