South Korea’s The Nature Holdings has opened National Geographic’s first store in China – and revealed plans to launch in Australia next month.
The new National Geographic China store spans 120sq m on the first floor of the bustling Hopson One shopping mall in Beijing.
This opening heralds the beginning of a broad expansion plan for China, where it aims to add eight more stores in key cities, including Beijing and Shanghai, this year. The apparel brand also eyes expanding its physical presence in Hong Kong and Taiwan. The first Taiwan store has recently opened inside the Lalaport shopping mall in Taichung. National Geographic also has eight stores in Hong Kong.
The Nature Holdings confirmed to South Korean media it would open four stores in key cities, including Sydney and targets eight across Australia and New Zealand, by the end of this year. According to Pulse, The Nature Holdings is also considering opening stores in Japan, Malaysia and Singapore.
