Celebrating its first year of arrival to the market of Peru, Natura has opened the doors to its sixth store in the country.
The new site is situated in the Mallplaza Bellavista shopping centre, in the province of Callao, close to Lima, as part of its strategy to expand and strengthen the omni-channel experience for its clients and beauty consultants.
“The Bellavista store is a significant step because it allows us to have greater expansion and coverage in reference to our public, allowing us to reach more and more different parts of the capital,” said Daniella Zumaeta, Natura’s Retail Manager.
Currently, Natura has its own stores in the districts of San Juan de Miraflores, Independencia, Ate, Surco, and a bi-brand store, next to Avon, in Miraflores, all of them in Lima. The new establishment maintains the format of its predecessors, where its product experimentation modules, exclusive discounts, gift kits and the Recicla+ reverse logistics format stand out, a sustainable initiative that allows visitors to deposit their empty cosmetic product containers to be recycled in partnership with neighbouring municipalities.
