The Catalan chain Natura, which focuses its offer on clothing, accessories and household items, closed 2023 with a total of nine stores in Italy, after adding an opening in the city of Rimini in the last weeks of the year.
The brand has decided to set up shop at number 25 Tre Martiri Square in the Italian city, in a 120sq m premises that “serves as a letter of introduction to the city of the Natura concept”, as it highlights in a release.
With the terracotta colour dominating the furniture and decorative elements, this new store follows the company’s goal in terms of interior design: to present each establishment as “a unique space, but always transmitting comfort and well-being through the ‘little house’ effect”, in the words of Sergio Durany, Head of the company.
The Italian market is a priority for Natura, which plans to continue expanding its commercial network in the country in 2024. The chain landed in Italy in 2020 with a first space in Bergamo and later added other locations in Turin, Milan, Alba and Genoa.
